No. 9 (2024): Digital Strategic Communication

View No. 9 (2024): Digital Strategic Communication

First semester 2024 (january -june 2024)

Published: 2024-01-04

Full Issue

URU No.9 (I SEMESTRE 2024) (Español)

Editorial

Editorial

Pablo Andrés Escandón Montenegro

4
- pdf (Español)

Presentation

Presentation

Jenny Jovita Yaguache Quichimbo, Gustavo Isch Garcés

5-7
- pdf (Español)

Monographic

Transmedia Strategies to Communicate in Organizations: A Methodological Proposal

Luis Farinango

8-20
- pdf (Español)
Branded Podcast: The Case of an Argentine Agribusiness Company

Vanina Belén Canavire

21-39
- pdf (Español)
How is Digital Communication Positioned in Independiente del Valle?

Pablo Rodrigo Campos Bastidas

40-54
- pdf (Español)
Communication Plan to Strengthen the Kitu Kara Identity of the Llano Grande Commune

Saúl Pulupa Changoluisa

55-69
- pdf (Español)

Essays

Transmedia Journalism and Social Media: An Analysis of Narratives in Digital Media in Ecuador

Consuelo Aguirre Mayorga

70-82
- pdf (Español)
From Teachers and Writers to Journalists: Evolution and Current Status of Female Journalism in Ecuador

Ana Gabriela Dávila Jácome

83-100
- pdf (Español)
Post-Truth as a Social Discourse and Product of Hegemony

Carlos Aulestia Páez

101-114
- pdf (Español)
Appropriation of Art in Advertising: I Am Not Sure Goya Would Have Liked This

Matías López Iglesias, María Teresa Gigosos Tamariz

115-132
- pdf (Español)
Political Radicalization and Emotions: The Transfer of the PP Vote to VOX

Erika Jaráiz Gulías, Gemma Vicente Iglesias, María García-Maseda

133-152
- pdf (Español)