Navigating the New Normal: Faculty Perception of Trust and Risks in Adopting Generative Artificial Intelligence in Higher Education
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Generative AI (GenAI), exemplified by tools like ChatGPT, is increasingly popular in academia due to its potential to assist educators with tasks like lesson planning, personalized tutoring, and automated grading. However, it also presents challenges, including the risk of inaccurate or biased information, plagiarism, and negative effects on cognitive development. This study aims to explore the factors influencing GenAI adoption in higher education context. A study of 550 faculty members found that trust in GenAI content positively influences its adoption. The research, based on the UTAUT model, revealed that greater trust in GenAI is associated with a more positive outlook on its performance and ease of use, as well as a higher intention to adopt the technology. Furthermore, the study found that trust reduces the perceived risks of using GenAI, which further encourages adoption.
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