(July - December 2025)

Published: 2025-07-01

Full Issue

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Presentation

presentation

Wilson Araque

5-7

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Focus

Emerging Trends in Consumer Wellbeing

Andrea Vargas González, Leonardo Ortegón Cortazar

11-34

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Contribution of IT in Scientific Research: A Case of Economic Sciences

Tania Mora Ortega, Dyalá de la O Cordero, Jaime Solano Soto

35-57

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Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior

Hernán Quisimalin-Santamaria, Alice Garzón-Moantaguano, Anabel Parra-Jiménez

59-85

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Affect and Memory: The Effect of Emotional Advertising on Brand Memory

Claudia Benavides Polo, Pablo González Loyola

87-109

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Studies

The Impact of Technological Updatingon the Competitiveness of Meat Companies in Cuenca

Christian González González, Juan Pablo Vázquez-Loaiza

113-137

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The Influence of Business Innovation on Key Success Factorsin Organizations

Derlis Duarte Sanchez, Rafaela Guerrero Barreto, Kwan

139-160

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Analysis of Logistics Performance and its Impacton Total Bilateral Trade betweenColombia and China

Harold Bustamante Matoma, Jorge Vargas Gonzalez

161-185

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Proposal for the Development of Andean Rural Areas Based on Experiential Tourism.A Case Study of the Community of Santa Bárbara in the Cotacachi canton, Ecuador.

Juan Benítez, Ismael Yépez Moreira, Diego Flores Torres

187-208

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Point of view

Epistemology and Praxis in Organizational Studies in Brazil

José Henrique de Faria

209-215

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The Evolution of Marketing in the 21st century: Integrate Perspectivesfor a New Organizational Environment

Ángel Lechas Ramos

216-220

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Interview

Integrating Perspectives in XXI Century Marketing. Interview with Pablo Vidal Fernández

Gustavo Gallo Mendoza

221-225

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PyME Observatory and academic activities

PyME Observatory and Academic Activities

Paúl Paredes

226-230

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Reviews

Marketing 4.0:Moving from Traditional to Digital

Gustavo Gallo Mendoza

231-234

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