Transmedia Journalism and Social Media: An Analysis of Narratives in Digital Media in Ecuador

Authors

DOI:

https://doi.org/10.32719/26312514.2024.9.5

Keywords:

Transmedia journalism, digital storytelling, social media, digital media, interface, innovation

Abstract

This paper aims to assess the transmedia journalism developments in Ecuadorian digital media. This assessment is the outcome of a research project that studies digital storytelling in social media, published by six media outlets in Ecuador: El Comercio, Expreso, El Universo, la Posta, GK and Primicias. As a result, 3.645 stories were assessed through a quantitative content analysis design, that allowed to determine which are the trends of digital storytelling in Twitter and Instagram, and stablish the differences between the two social media outlets in terms of transmedia journalism.

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References

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Published

2024-01-04

How to Cite

Aguirre Mayorga, C. (2024). Transmedia Journalism and Social Media: An Analysis of Narratives in Digital Media in Ecuador. Uru: Revista De Comunicación Y Cultura, (9), 70–82. https://doi.org/10.32719/26312514.2024.9.5

Issue

No. 9 (2024): Digital Strategic Communication

Section

Essays

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