Chicas chic: representación del cuerpo femenino en las revistas modernistas ecuatorianas (1917-1930)
Article Sidebar
Main Article Content
Abstract
This paper discusses how, between 1917 and 1930, a new ideal of women was inscribed in Ecuador through advertisements in modernist magazines ads. The ads shows beautiful, elegant, seductive women, and thin, slender bodies promoting work and entertainment. Although they challenge traditional roles and generate a certain tension between the public and the private, the female body continues to be the object of the dominant imagination, this time governed by market norms.
Downloads
Article Details
Copyright
The author grants Procesos the right to copy (Copyright ©), which gives irrevocable and unlimited permission to use, distribute, publish, license, exhibit, record, digitize, disseminate, reproduce and archive the article and/or the associated presentation, in any format or medium, whether currently known or later developed. On this basis, in case the author wishes to publish their work in another non-indexed diffusion medium (since it is not allowed to do so in another indexed diffusion medium), they must request express permission from Procesos. Should this permission be granted, they must reference it as the original publication source. In this sense, once the article has been accepted for publication, the author must sign a Copyright and Consent form, prior to publication. This signed form must be sent to the Editorial Committee.
Letter of originality and transfer of rights
Procesos: revista ecuatoriana de Historia is licensed under the Creative Commons Reconocimiento-CompartirIgual 4.0 Internacional License. Created from the work at https://revistas.uasb.edu.ec/index.php/procesos.
Privacy statement
The names and email addresses entered in this magazine will be used exclusively for the purposes stated in it and will be neither shared with third parties nor used for other purposes.