Indigenous representation on Twitter. Case: Mushuc Runa Sporting Club

Abstract

To represent is to “talk about”, it is to capture, frame and build a cultural archive to build a “regime of truth” that places the indigenous as immobile, a-historical and abject. This article seeks to know what representation appears in the tweet-text-speech of the Twitter user in his interaction with Juan Sorín, two-time World Cup participant with the National football team of Argentina, who asked and visited Ecuador in order to know the history of Mushuc Runa. Football represents in this study a “field” of symbolic dispute, construction of senses, reveals racism, identity and temporary affections. Meanwhile, the indigenous of Mushuc Runa team circulates their symbols and cultural matrices to permeate the football “field” with the dimension of culture, not only the identity but also political-economic aspect, being their form of autonomy and emancipation with the symbolic world, they achieve to question hegemonic images and speeches. The discourse analysis is used to demonstrate these elements and a theoretical corpus (device-language, field, football, field and cultural archive) was required to achieve the stated objectives. The “cultural archive” fails to indicate a new name for this new indigenous who energizes football with its cultural matrix because the old troops are left without power before him.