A aprendizagem organizacional e seu impacto no rendimento empresarial e no mercado: o caso do Equador
DOI:
https://doi.org/10.32719/25506641.2020.8.3Palavras-chave:
Comércio, aprendizagem, resultados organizacionais, ventagem competitiva, pequenas e médias empresasResumo
O estudo explica a relação de duas capacidades empresariais: a orientação ao mercado e sua influência na orientação à aprendizagem e a influência de ambas sobre os resultados organizacionais das pequenas e médias empresas (PME) no Equador. Esta pesquisa é do tipo hipotética-dedutiva, de caráter transversal e quantitativo. O modelo teórico e as hipóteses propostas foram contrastados através da aplicação de uma análise fatorial confirmatória das escalas e uma análise baseada no modelo de equações estruturais. Baseouse no modelo de Sinkula, Baker e Noordewier. Determinou-se que existe um vínculo entre a orientação ao mercado e a aprendizagem, o que se traduz em um impacto direto e positivo sobre os resultados organizacionais. Embora estes não alcancem níveis significativos no desenvolvimento das PME equatorianas, tal resultado não deve justificar-se em falta ou deficiência de criatividade e iniciativa pessoal, devendo-se mais bem à atual
cultura empresarial existente, a qual deve priorizar estudos de mercado e atividades de desenvolvimento investigativo de novos produtos/serviços.
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