Entrepreneurship as a Part of Social and Solidary Economy

Abstract

The objective of this study is to analyze social and solidary economics as a component of entrepreneurial activities in Ecuador, based on motivation theory, communication theory, and leadership theory. The research took place with a qualitative approach and participative action as the research methodology including 4 phases: diagnosing of needs, planning, information gathering, and public considerations. The information was collected directly from Grupo Salinas, with key informers all being part of the community
of the cooperative society for entrepreneurship and development. For data collection, a participative observation approach was used. The results showed that organizations lack a means to integrate government and private entities, which has a direct effect on
the achievement of goals of the cooperative societies. Thus, this research has helped plan and develop actions that help achieve the process of integration and development to the entrepreneurial activities via the Integral Community Education Project (PEIC)
promoting a sense of belonging and commitment with the institutions. It was possible to plan and apply a strategic action plan, managing to integrate the various actors involved in the domain of education, which was later expressed and recorded during the public considerations phase.