Marketing 4.0:Moving from Traditional to Digital

Gustavo  Gallo Mendoza

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Published: 2025-07-01

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Marketing 4.0: Moving from Traditional to Digital

Gustavo Gallo Mendoza

Abstract

Marketing 4.0:
Moving from Traditional to Digital

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Issue

No. 18 (2025): Perspectivas integradas en el marketing del siglo XXI

Section

Reviews

How to Cite

Gallo Mendoza, Gustavo. 2025. “Marketing 4.0:Moving from Traditional to Digital”. Estudios De La Gestión: Revista Internacional De Administración, no. 18 (July): 231-34. https://revistas.uasb.edu.ec/index.php/eg/article/view/5771.

References

Marketing 4.0:

Moving from Traditional to Digital

Most read articles by the same author(s)

Gustavo Gallo Mendoza, Integrating Perspectives in XXI Century Marketing. Interview with Pablo Vidal Fernández , Estudios de la Gestión: Revista Internacional de Administración: No. 18 (2025): Perspectivas integradas en el marketing del siglo XXI

Contact

estudiosdelagestion@uasb.edu.ec
Universidad Andina Simón Bolívar, Sede Ecuador.
Toledo N22-80 (Plaza Brasilia) Quito, Ecuador.
(593 2) 322 8084, ext. 1707.

Main Contact

Dra. Mariana Lima Bandeira

mariana.lima@uasb.edu.ec
Universidad Andina Simón Bolívar, Sede Ecuador.
Teléfono: 3228085 ext. 1619

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